This article explains the technological approach we take when building and hosting bespoke websites — and the unique benefits this offers to our clients. Some aspects of this article are simplified, in that a knowledgeable person might say “ah, but you haven’t mentioned…” These caveats are omitted because there is…

A thought experiment about the ways our purchasing decisions are affected, even if we feel like we’re choosing freely. Can you make a free purchasing choice, without any substantial influence from promotional tactics? Let’s imagine what it would look like. Say you want to buy some toothpaste. To be free of influence, you’ll need to forget all…

If you need to talk, attend or present remotely, follow these tips to ensure everyone has a smooth experience. Whatever app you’re using, and whatever its features, these simple tips will ensure everyone can see and hear each other clearly. Too long to read? Here’s a short checklist which you…

What if every report, plan or document you write could automatically look like it was professionally laid out? By learning just one technique, you can make your documents look smart, on-brand and clear — and consequently be more communicative and persuasive — all without taking any extra time. Below, I’m…

Checking your wrist while enduring yet another poorly-made PowerPoint? Don’t be that presenter! Make your audience sit up in their seats, by avoiding these cardinal misdeeds. 1. Details that require binoculars

Recycled paper usually costs more than new paper, and seems like an inferior product. But you don’t have to choose it just because it saves the planet. You can choose it because it gets great results. Recycled paper isn’t perfectly white, and it has imperfections the keen eye can spot…

Five practical guidelines to calm angry customers, keep things positive and avoid flame wars on brand social media pages. 1. The customer is always right. But so are you. It’s the golden rule of all customer interaction. If the customer has a concern, it’s valid – end of story. Never disagree with or diminish their issue. Remember, it’s easy to…